Vox Pops

   We as a group decided to undertake a vox pops as part of our primary research. This is because it would present us with more of an idea of how our target audience felt about various components which create a music video. Target audience feedback is fundamental and without it we may create a final product which does not appeal to them. We want to create a music video to entertain/make our target audience think about certain issues and therefore have various elements which appeal to them too.

To undertake the production of the voxpop, we created 5 new questions to ask participants (questions not used in our questionnaire) We then went to the common room and found 5 available people to interview and took them to various places in the school to film them. Once we had filmed the interviews, we then edited the material we had. The footage we produced did not need much editing whatsoever as the interviews flowed nicely, despite a few pauses.

      We then added text at the bottom of each interview clip including the person we interviewed and their age in addition to  the question being asked (voiceover heard) This therefore allows us to reference to it quickly if necessary.



We created the questions for our Vox Pop as a collective group. Each question was designed for a creation and we hope that by asking them, it will fulfil the imperative purpose of exploring our target audience and which elements they enjoy within a music video which also allowed us to define our target audience too.


We asked 'Do you like to be able to relate to your artist?':

We have presented our artist to have a minimalistic image which is not only relevant to the Indie genre but is also easily relatable for our target audience. We have decided to create a relatable artist for our target audience after conducting secondary research into Ellie Goulding who also has an achievable image, similarly to our chosen artist Nina Nesbitt. We felt it was important to capture our artists personality through her behaviour in addition to her vocals and lyrics and we therefore hope she appears down to earth, therefore becoming increasingly relatable. Our artist is relatable in regard to age, gender and also affordable clothing as opposed to a Pop genre artist who would refer to their clothing as a 'costume', thus disguising their true identity and therefore not allowing their fans to view the real them but the falseities surrounding their image, created to sell them as a commodity rather than a relatable person who is ordinary with an extraordinary talent. 




Where do you watch music videos?

This was a very important question to ask because this will be useful to refer to post-production when we are considering to distribute it effectively to our target audience to receive feedback. We asked this mainly because we aim to distribute our final music video via YouTube as it is a huge, global media platform in which a mass audience can view it with ease due to it's easy accessibility. YouTube also offers the audience an opportunity to leave feedback, whether that be positive/constructive critisims which will be useful for us as a group during the Final Evaluation process.

Do you prefer to see the artist in the narrative?

We felt this was an important question to get answers from our target audience to because it is highly relevant to our production. In early stages of planning, we were discussing whether to include the artist within the narrative or to show the artist performing to a seperate narrative. After conducting research into our chosen genre, we decided it would be much more effective if the artist was involved within the narrative element of the style we orignially invisiged, and the answers to this question within our target audience research confirmed exactly that. It is highly conventional to include the artist within the narrative if that element is present within an Indie music video, therefore, we as a group decided to follow it.


Do you prefer a simple or complex music video?

The majority of our target audience questioned for our Vox Pops favoured a simplistic video as opposed to one a complex one which may alienate/confuse them, therefore, they will feel disengaged, thus deciding to not continue watching.



Have you heard of the artist Nina Nesbitt?

As Nina Nesbitt is a new and upcoming artist emerging onto the Indie scene, we were aware that not everyone involved within our target audience would know her music. This was not a problem however, because we want to invite our target audience to enjoy new music, even if they are familiar with the Indie genre. We haven't made our target audience any broader as that would be unachievable, therefore, we have targeted a niche audience much like our chosen artist appeals to in reality to echo her success by aiming to please a similar audience. Our chosen artist stormed the official charts with her hit single Stay Out (combining the Indie genre with Pop, elements of both: acoustic guitar collided with a catchy, 'poppy' chorus) Due to this previous mainstream success, our target audience may already know our artist, which could possibly determine the success of our video.

Creating our own vox pops will assist us with the planning of our creative production as it allows us to consider our target audience throughout. This may effect certain camera shots/editing styles we may like to use and to see how appropriate they are in aim to fulfil our purpose of appealing to our audience. It can be archived on YouTube as displayed below:

16 October 2013 14:22

http://www.youtube.com/watch?v=FhZGdmEUZX0 

(It wouldn't allow me to insert the video)